Sunday, October 10, 2010

The Social Squeeze

Social Media.  This seems to be idea that nonprofits think about in order to take their organization to the next level, giving them a competitive edge.  But for you to achieve your goals, you need to be strategic about what social media you use and you need to be focused on what you want to get out of it.  The idea of social media is great but it can soon turn into a billion little details to deal with; all of which add to your full plate of things to do as it is.  Some questions you might have include:

  • Do you create a Facebook page or group? 
  • Do you create a Twitter account?
  • Do you get involved with LinkedIn?
  • Who will manage your social media?
  • What do you do if you are a bilingual organization?
  • Do you involve your staff to participate in your online networking?

Of course, these questions are just the tip of the iceberg but I'm sure you get the drift. 

One exciting way to grow your forward-thinking idea into success is to consider hiring a Social Media Intern.  Qualities to look for are:

  • Good Communication Skills
  • A Passion for the Web
  • Writing Skills
  • Awesome Social Skills
  • Enthusiasm
  • Creative
  • Visionary
  • Flexible Schedule
  • Dedicated to do a Darn-Good-Job

There are definite benefits to hiring new talent to help you implement/update your social media.  Youth need to prove themselves and are hungry for the experience.  And, they are knowledgeable.  They've grown up learning this technology first-hand.  Even hiring a consultant would be a benefit for a lot of the same reasons.  The most important point is that social media needs to be strategic and focused.  Just like everything else!

1 comment:

  1. Are you curious about how much top-ranking social media consultants charge per hour? According to a recent article by Aaron Schoenberger, you get what you pay for and the cost for this new class of social media consultants starts at $300 per hour. While this article pertains to the USA and is targeted toward the for-profit sector, it really emphasizes the fact that social media needs to be implemented and incorporated properly into a nonprofit's marketing, communications and fundraising strategies.

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