Thursday, September 23, 2010


Always remember the lemon.  Never forget the lemon.  Close your eyes and imagine yourself holding a fresh, yellow lemon in your right hand.  Why, you ask?  Well I say, why not?  As each one of our nonprofits communicate messages and sell our missions to the public, we need to think outside of the box and look to the lemon for some guidance. 

For the past couple of weeks I have enjoyed working with the owner of M-GEM Consulting, who has been very effective with communicating the importance of standing out with communications.  She brought several lemons to our team meeting and it was an enjoyable session to say the least.  I've always been the kind of person who thinks outside of the box but this little exercise really helped our team focus on the whole point: being unique. 

Here are some ideas that describe the lemon and relate back to your nonprofits marketing and communications:

  • It stands out
  • It's tangible
  • It appeals to your senses
  • It can make lemonade
  • It's attractive
  • It's refreshing

Keep this lemon in mind next time you are working on developing strategies for marketing, fundraising, communications, etc.  It will help you stand out from the crowd in a memorable way.

Thank you for taking the time to read this post.  Do you have any other ideas/words to share about this exciting lemon?  I'm sure you do!  Please share your ideas in the comment box below!



  1. It can be cut into several slices, allowing you to set a pace for each one.

    You can squeeze it to extract the real juice people are looking for (with pulp for an extra health benefit).

  2. I like you ideas. Please check out my blog:

  3. Another thought on this beautiful lemon is that it is sustainable, as long as you plant and take care of each special little seed :)